Good Marketing/Bad Marketing

Bad Marketing: Kellogg says it won’t renew its agreement with Phelps because of his unfortunate tendency to be photographed when ripping a bong. This is a dumb idea.

Good Marketing: “Hi, I’m Olympic athlete Michael Phelps. When I’m blazed out of my mind, whether it be a bowl, blunt, or bong, the first thing I do is reach for a box of Frosted Flakes.  They’ve got the taste to satisfy Olympic-sized munchies.  Mmm mmm!”

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